Best Pay Per Click (PPC) Marketing
Achieve Elevated Brand Visibility and Draw In More Leads.
The dynamics of digital marketing are evolving, and businesses are seeking swift, effective methods to showcase their brands to high-converting customers. Enhance your search engine visibility and attain immediate results through Digi Mikey Digital Marketing Agency’s expert PPC management services.
OUR CERTIFICATIONS
Empower Your Brand with Informed Choices Through PPC Advertising
In the ever-expanding digital landscape, websites are multiplying rapidly. From small enterprises and franchises to eCommerce businesses and entrepreneurs, nearly everyone is navigating the online realm, exploring advertising avenues, and optimizing conversion paths. Despite the abundance of advertising tools and digital marketing channels, some businesses struggle to capture the attention of their target audience. Consequently, market players find themselves in an uphill battle, making limited progress with their internet marketing endeavors.
Prominent challenges faced by online companies include:
- Increased competition
- Surge in ad blockers
- Strict industry regulations
- Changing customer demands
- High digital ad spending
- Varying market standards
- Elusive consumers
Even social media marketing has become a significant hurdle for many companies. Initially, social media platforms provided businesses with the opportunity to reach millions of prospects worldwide for free. However, social media giants have introduced ad regulations, necessitating advertisers to pay more for their content to reach their ideal customers. This poses a challenge as not all marketers have the capacity and resources to sustain ongoing social media campaigns at scale.
Beyond web development and social media marketing, search engine optimization (SEO) is also a crucial aspect of gaining higher brand exposure. However, the challenge with SEO and other internet marketing strategies is that they require time, effort, and a substantial capital investment before yielding results.
If you seek an immediate campaign boost and a swift return on investment (ROI), pay-per-click advertising emerges as a lucrative choice. Maintain complete control over your paid search marketing efforts and achieve positive business outcomes with targeted PPC services.
What Is Pay Per Click and How Does It Work?
Expand Your Business Through Strategically Optimized Paid Search Campaigns
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
What is PPC
Pay-per-click (PPC) marketing is a paid search model employed to enhance brand awareness, promote brand offerings, and immediately engage specific audience segments. In PPC, advertisers are charged only when a user clicks on the PPC ads, hence the name pay-per-click.
While Google PPC is often the first association with pay-per-click, this advertising model extends beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media platforms, including YouTube, Facebook, Pinterest, and LinkedIn, also operate on the pay-per-click model.
PPC enables marketers to strategically place ads on various online platforms, ensuring their products and services are prominently displayed to their target audience. Essentially, the advertisements you encounter across the web are pay-per-click ads.