eCommerce Optimization

Elevate Your eCommerce Website to New Heights

What is eCommerce optimization?

Enhancing your eCommerce website involves a comprehensive strategy to facilitate seamless visitor conversion into customers. Every aspect of your website, from navigation and design to content and product descriptions, should intentionally guide users toward the ultimate goal: making a purchase.

Given the intricate nature of conversion rate optimization, pinpointing necessary changes or additions requires a thorough CRO audit. With over a decade of expertise in both web design and SEO, our team possesses the knowledge and tools to enhance your website and, in turn, elevate your customer’s experience.

A majority of shoppers, 71%, believe they can secure better deals online compared to in physical stores.

Undoubtedly, online sales constitute a significant portion of product revenue. However, a mere 28% of small businesses in the U.S. currently sell their products online, with even fewer optimizing their websites to attract their target market.

Are you harnessing eCommerce optimization to enhance your online profits? If you operate a product-based business without a means for customers to make online purchases, we’re here to assist!

Digital Marketing Agency

eCommerce optimization experts

We will design and/or enhance your website to boost your online revenue and captivate your target market’s interest.

Our effective eCommerce marketing techniques include:

  • SEO Services: Optimization for major search engines like Google, Yahoo, and Bing.
  • Site Layout and Structure: Collaborating with you to ensure your online store is presented in a clean, easy-to-navigate, and search engine-friendly manner.
  • Keyword Research: Comprehensive keyword research helps avoid common pitfalls, ensuring optimal names and descriptions for your products.
  • Optimized Content: Ensuring that the content accompanying your products is properly optimized to enhance discoverability.
  • PPC Management: Managing your Pay Per Click campaign or creating one to ensure high visibility for your crucial products in search engines.
  • Compelling Calls to Action: Implementing effective calls to action and engaging content to transform potential customers into paying clients.

Experience the returns on your investment in eCommerce Website Optimization through our comprehensive monthly reporting, encompassing:

  • Google Analytics Reports: Providing a comprehensive overview of your site’s activity.
    Regularly Updated Keyword Rankings: Accessible for your review at any time.
  • Detailed Work Reports: Offering insights into the actions performed on your site and how our hours are allocated.
    Monthly Video Summary: Presented by your dedicated eCommerce optimization specialist, reviewing the month’s eCommerce activity and improvements.
  • Furthermore, feel free to reach out to your dedicated eCommerce specialist via email or phone to discuss any questions or ideas you may have.

Did you know that it is estimated that there will be nearly 1.9 billion global online shoppers making purchases online in 2019?

eCommerce selling stands out as one of the most lucrative and widely adopted approaches for selling products and services today, appealing to both independent entrepreneurs and major corporations. Utilize a tailored eCommerce website design to draw your target audience to your storefront, significantly enhancing both your conversion rates and sales figures.

eCommerce Statistics
Presently, eCommerce sales are anticipated to contribute to over 13.7 percent of total global sales, indicating that eCommerce has evolved from a small niche into a substantial presence in the online world. As we approach 2021, eCommerce is expected to constitute approximately 17% of total sales, inching closer to a quarter of all retail sales worldwide.

The freedom to sell products and services without the constraints of traditional brick-and-mortar stores explains the growing prevalence of eCommerce in today’s society.

Benefits of a Custom eCommerce Website Design

As the eCommerce storefront market continues to Digi Mikey, having a distinctive custom eCommerce web design is imperative to stand out from potential competitors and similar digital storefronts in your chosen market or industry. Generic, uninspiring, or outdated eCommerce storefronts are less likely to drive sales and enhance conversion rates and ROIs. A custom website design allows you to make a lasting positive first impression on visitors and those interested in learning more about your brand.

Customized designs offer greater freedom and flexibility in unleashing creativity, selecting a color scheme, and incorporating your brand’s aesthetic into the online presence. Crafting a website layout from scratch gives you more control over the entire appearance and ambiance of your online store, from inception to completion.

Advantages of Engaging a Company Specializing in Custom Web Design

Collaborating with a company specializing in custom web design is highly recommended when developing an eCommerce store to stand out from current and prospective competition. Professionals in custom web design are proficient not only in platforms like WordPress and WooCommerce for self-hosted eCommerce clients but also in hosted solutions such as Shopify.

Some notable advantages and benefits of partnering with a specialized web design company include:

  • Assessment: Evaluate your current web presence and discover ways to convey your products, services, and messages more effectively.
  • Responsive and Mobile-Friendly: Professional designers and developers excel in responsive and mobile-friendly design, ensuring a seamless experience for users browsing on tablets or smartphones.
  • Modern Design: Keeping abreast of the latest design and browsing trends, web developers provide clients with unique designs aligned with current industry trends and design standards.

Understanding the importance of an eCommerce platform for your business is crucial, whether you are entering an untapped market or competing in a highly competitive industry. With the right eCommerce web design and setup, maximize your online reach and attract targeted users motivated to learn more about and invest in the products and services you offer.